I'm Moiz Khan. I help businesses get more sales from Meta and Google Ads.

I've spent 12+ years in performance marketing. I've managed more than $12M in ad spend across 700+ projects, and those campaigns have generated $72M+ in conversion value. Today I work 1-1 with founders, business owners and marketing teams, and I teach what I know through AM Digital Academy.

Based in Karachi, Pakistan · Working with clients worldwide on Google Meet

Book a Strategy Call (from PKR 15,000) Start with the course (PKR 5,000)

Moiz Khan in a black shirt, one hand in his pocket

The numbers behind the work

12+years in performance marketing

$12M+in ad spend managed

700+projects

$72M+in conversion value generated

Meta Ads Manager totals for one example account: 27,091 amount spent, 195,105 purchase conversion value, 3,003 purchases — The screenshot is one example Meta Ads account: 27,091 in spend became 195,105 in conversion value from 3,003 purchases.

Career totals across many accounts. Your results will depend on your offer, budget and market. Read the results disclaimer.

How I got here

I started in marketing more than 12 years ago, running social media for small brands in Karachi. The first time I put a small budget behind a Facebook ad and watched the orders come in, I was hooked on the numbers. Since then I've spent my career inside Meta and Google ad accounts, and teaching other people to do the same.

Since then I've run campaigns for clients, worked inside in-house marketing teams, and taught paid ads to students, including courses on the Extreme Commerce VBC platform and live workshops.

Teams I've worked with or alongside include people at Daraz, MCB Funds, Gaditek, Securiti, Extreme Commerce and British American Tobacco.

How I work

I judge a campaign by what it costs to get a customer and what that customer brings back. Clicks and likes are not the goal. So most of my advice comes down to CPA and ROAS.

I only do two platforms: Meta (Facebook and Instagram) and Google Ads. Focusing on two means I see the same problems over and over across hundreds of accounts, and I know which fixes tend to work.

I look at the whole funnel, not just the ad. A good ad can't save a weak offer or a landing page that loads slowly. When results stall, the cause is often in tracking (GA4, Google Tag Manager, the Meta Pixel) or on the page after the click.

I tell you what I'd do with my own money. If something won't work, I'll say so on the call, even if it's the thing you wanted to hear about.

Ways to work with me

Just starting out? The free webinar is a good first step.

Who I work best with

Founders and business owners already spending on Meta or Google Ads who want better returns from the same budget.
Marketing teams that need a second opinion, a clear plan or someone senior to check their work.
E-commerce and lead-generation businesses in Pakistan and abroad.
People new to ads who want to learn properly before they spend. For you, the course is the place to start.

Honest fit

I'm probably not the right fit if you want guaranteed numbers, or someone to run ads for a product that breaks Meta or Google's advertising policies.

What people say

**Sunny Ali**Owner and Founder, Extreme Commerce

**Monis Usman**Head of Marketing, MCB Funds (former colleague)

Start here

If you're running ads and want my eyes on them, book a Strategy Call. If you want to learn first, start with the course.

Book a Strategy Call (from PKR 15,000) Start the course (PKR 5,000)

Questions first? Read the FAQs or contact us.