Ad notes from inside real accounts.
Plain notes on Meta Ads, Google Ads and tracking for Pakistani businesses. What I check, what I change, and why.
By Moiz Khan12+ years, $12M+ in ad spend managedAll posts
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- Google Ads
Google Ads for Pakistani e-commerce: the 5 settings I change on every new account
Google's defaults are built to spend your budget. These are the five settings I change before a new store spends a single rupee.
6 min readRead the post -
- Meta Ads
- Tracking
Why your Meta ads stopped working after iOS updates (and what to fix first)
Your ads didn't get worse overnight. Meta lost part of its view of what happens after the click. Here's what changed and the order I fix it in.
6 min readRead the post -
- Google Ads
Performance Max for COD stores: what it does well and where it hides spend
How I read PMax reports when half the orders are cash on delivery.
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- Tracking
GA4 and Meta never show the same number. Here's how I read both
Why the two tools disagree, and which one I trust for which decision.
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- Course
Inside AM Digital Academy: what the first week covers
The modules, the order they're in, and what you should be able to do after them.
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- Case notes
Case notes: how I audit a Meta account in the first hour
The screens I open first and the questions I ask before touching a budget.
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- Meta Ads
Selling on WhatsApp with Meta ads: click-to-chat for Pakistani stores
When a WhatsApp campaign beats a website campaign, and how to track the orders it brings.
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